The holidays are upon us. It’s that time of year to deck your email blasts and spruce up your year-end campaigns.
Hopefully you have already designed a festive landing page on your website. All website landing pages should be designed to encourage a sale and must provide a quick and simple way for customers to complete their purchase. One holiday tactic is to provide a simple holiday greeting with a link to your products. You could consider a holiday discount to encourage an immediate purchase.
The holidays are all about being social. So socialize. Create a unified campaign through all of your social media channels. Create holiday boards on Pinterest, engage your followers on Facebook and don’t forget to share a holiday greeting on LinkedIn. One popular tactic is to strategically address seasonal questions to encourage your products or services as the solution.
Check your lists twice. Take a cue from Santa and look at your email marketing reports.
Make sure your lists are up-to-date. Look for opportunities to add prospects to your list. There are regulations in place that forbid sending emails without opt in permission. So, make sure you use proper channels to make this happen. You could offer a holiday prize to encourage prospects to opt in with a simple sign up form.
Wishing you happy holidays and a new year filled with prosperity and success.