The judging is done and all that’s left is the celebrating. Insight Marketing Design is pleased to announce our most recent wins in the international W3 awards.
W3 is the digital focused awards show sanctioned by the Academy of Interactive & Visual Arts. This organization is dedicated to embracing progress and the evolving nature of traditional and interactive media. The members of this group are a virtual “who’s who” of digital marketing.
This year, Insight entered the website category which is judged based on creativity, usability, navigation, functionality, visual design and ease of use.
The judging criteria highlights the many aspects of what constitutes an effective website. The challenge and opportunity of website design is to have each part of the sites makeup work together in harmony to engage the visitor and drive them to a preplanned conversion.
This year’s winners included a silver award for a site created for Insight client National Association of Tower Erectors. NATE is a trade association in the wireless and broadcast infrastructure industries. Because they are a membership-based organization, their website was designed to serve multiple purposes. The site works as an outward-facing information source to a general audience and also as a practical tool for members to interact with the organization.
You can check out the engaging and robust NATE site here.
Featuring beautiful original photography, the W3 judges also awarded a silver for Insight’s Rausch Granite Monuments website. This warm and rich-feeling site focuses on the old world craftsmanship that is the hallmark of this 85-year old family business. Click here to visit the Rausch Granite Monuments site.
These award-winning websites have a very different look and feel.
What makes them successful is that they reflect the true DNA of each organization and deliver the experience their visitors are seeking.
If you’re ready to optimize the benefits of a powerful online presence give us a call at 605-275-0011 or better yet click here to visit Insight Marketing Design’s own website.
Congratulations to the National Association of Tower Erectors and Rausch Granite Memorials.