Gaye Grider joined the Insight team as our Media Director after 25 years of copywriting and developing media strategies for a variety of clients and industries. She’s a tough – but fair – negotiator, and consistently achieves added value and bonus placement in her media plans.
Gaye’s skill-set encompasses all aspects of media placement – from strategic planning and budget allocations to coordination, negotiations and placement. Gaye completes all buys with a post-buy analysis, make-goods, invoice processing, billing and reconciliations. When she’s not planning or placing media, she puts a critical eye to proofreading or developing public relations programs.
While at Insight, Gaye has placed international print campaigns, national digital campaigns and regional multi-media campaigns. She’s an expert in industry segments like agriculture for clients such as Oro Agri and QualiTru, and understands geo-targeting for education clients like Northwestern College and Lake Area Tech.Contact Gaye605.275.0011