After 25 years of copywriting and developing media strategies, Gaye joined the Insight team.
Gaye’s skillsets encompass all aspects of media placement, from strategic planning and allocations to coordination, negotiations and placement. Gaye completes all buys with a post buy analysis, make goods, invoice processing, billing and reconciliations. When she’s not planning or placing media, she puts a critical eye to proofreading or developing public relations programs.
While at Insight, Gaye has placed international print campaigns, national digital campaigns and regional multi-media campaigns. She’s an expert in industry segments like agriculture for clients such as Oro Agri and QualiTru, and understands geo-targeting for education clients like Northwestern College and Lake Area Tech.