Downtown Sioux Falls in 3D?

By Matthew | Jun 16, 2009 | Clients, Insights

Insight was approached by Downtown Sioux Falls to create a new trailer for Moonlight Movies, which is a series of family movies shown at Fawick Park.

The trailer is more for informational purposes than entertainment value. With messages such as movie dates, event dates and rules, we had to make sure that the content was first and foremost. However, knowing that there would be a lot of children at this event, we also wanted to make sure that it was entertaining and fun.

In the brainstorming of the trailer, we kind of settled on a crazy kind of carnival idea — a magical place where things were not quite normal, and we definitely wanted to work in elements of Downtown Sioux Falls into the piece . After a little ribbing from my Creative Director, the decision was made to create the spot entirely in 3D. We ended up using the open source software Blender 3D, I’ve been a fan of Blender for many years but have never really worked it into my professional workflow until recently,

Downtown Sioux Falls was great to work with and gave us total creative freedom, and this was the outcome. We hope you enjoy viewing it as much as we did creating it.