How much is that logo in the window?

By Candy | Feb 19, 2009 | Insights

“How much would a logo cost me?”

This is one of the questions that makes folks in advertising cringe.

It turns a logo into something like a set of glassware or a new pair of shoes. The implication is that logos are lined up on shelves in the warehouse just waiting to be plucked out and laced up.

Here at Insight, we believe a logo is perhaps the most personal and important project any client can request. It’s your identity, your marketplace DNA. It fits you and nobody but you.

So how much will it cost you? I’ve heard of ad agencies in this city charging anywhere from $300 to $5000. Insight quotes logos, but not until we know something about the project. Much like a physician won’t tell you what that surgery will cost until he examines you.

However, you can get a logo for $50.

A brilliant scheme at The Boomerang Table (thanks to Brandon for sourcing this) exposes the seamy world of commodity-level logo design. Not only is the logo just $50, but unlimited revisions are available.

I don’t think they’ll be putting us out of business anytime soon.