The South Dakota Department of Labor and Regulations needed a way to encourage former or out-of-state residents that now was a perfect time to move to South Dakota. Leveraging the warm feelings of the winter holidays, Insight Marketing Design developed a new Dakota Roots website, television, print and online ads that drove an unprecedented level of traffic to the state’s worker recruitment site.
Chip stars once again in this TV sequel featuring the kilian.edu/comparecost campaign. Viewers are invited to compare and contrast local higher education institution costs to see how Kilian has the best value for the money.
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