How does a small manufacturer in Iowa explain the value of locking manhole covers? That was Insight’s challenge from Rock Mills Enterprises. Insight developed a new, easy-to-navigate website that features animated product videos. As part of the new brand, Insight created a new corporate logo, and product logos, as well as sales collateral and identity materials. The company is attributing new sales thanks to website inquiries from municipalities throughout the United States and Canada.
“Stage Hands” started with sketches on a bar napkin and developed into the Sioux Empire Community Theatre’s theme for the 2011-12 Season. The first production of the season, Barefoot in the Park, included posters, direct mail, signage, email blasts and playbills. In addition, Insight created a non-traditional media campaign capitalizing on footprint cards scattered in downtown Sioux Falls.
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