Case Study

Lake Area Technical Institute

Education: Lake Area Tech reports record enrollment numbers.

An on-campus sculpture was the inspiration for the Lake Area Technical Institute logo and brand identity that Insight created for the two-year community college. The tagline – It’s Your World – is uplifting and engaging. The new logo and identity materials portrayed a more contemporary look and attitude. Marketing materials included:

  • A new musical signature (jingle)
  • Radio spots
  • Billboards
  • Television commercials
  • Social media

The college’s view books position the school as a cutting-edge tech school that prepares students for a global world while focusing on how students can achieve their dreams through their Lake Area Tech educations. Each year’s recruitment marketing campaign use unique, attention-getting visuals. The marketing materials are designed to break through the clutter and the competition and reach high school juniors and seniors as they compare post-secondary education institutions.  The college’s annual marketing campaigns include television commercials, billboards, magazine ads and online advertising.

Results

Lake Area Tech continues to post impressive enrollment increases each year. In September 2014, for the eleventh consecutive year, Lake Area Tech surpassed its record fall semester enrollment with a new total of 1729 students. That number is an 8.5% increase over last fall semester’s enrollment of 1593 students.

And, for the third consecutive year, Lake Area Tech has been recognized as one of the top two-year colleges in the nation by the Aspen Institute, an educational and policy studies organization based in Washington, DC.

“Lake Area Tech has been fortunate in that the enrollment growth has been significant but manageable. Interestingly enough, we have seen somewhat of a shift over the past few years to an increased number of traditional high school-age students attending Lake Area Tech versus the non-traditional market.”
LuAnn Strait, Director of Institutional Relations
Lake Area Technical Institute

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