Case Study – Pizza Ranch
Restaurant: Pizza Ranch gained 21% in sales over same period the year before
Pizza Ranch is a pizza and chicken restaurant chain consisting of corporate and franchise locations. In 2007, Insight Marketing Design recommended and executed a complete re-branding to position the company for future growth.
Pizza Ranch’s locations had an identity crisis. They had grown without the benefit of formal brand guidelines and thus they lacked consistency between locations. As they moved into larger markets lack of awareness and increased competition also reduced profitability.
Insight Marketing Design organized market research and then created a comprehensive re-branding program including a re-designed logo, musical signature, new architectural elements, exterior and interior signage, staff uniforms, fleet graphics, packaging and marketing program. The marketing program included broadcast, direct mail, newspaper ads, website and point of sale materials. Insight also created brand guidelines for the proper use of all materials.
A comparison of stores that remodeled and rebranded with stores that did not showed as much as a 21% increase in sales over the same period.