Blog Category:
Advertising

Really? Truth and hyperbole

As I sat down for “the world’s best cup of coffee” I considered if I needed “wings” today and should have a energy drink instead.
The […]

Should you go native?

The term Native Advertising has been around for less than a decade and it is still not 100% sure of what it is.
The simple […]

Billboard business is going up

Digital marketing has been siphoning off dollars from traditional marketing vehicles
like television, radio and magazine ads for a long time.
More and more companies are […]

Zika as Olympic gold?

In the world’s greatest sports venue, where heroes are made and confirmed, the media side of the Olympics may owe their biggest thanks to a […]

Stock vs original art

Stock vs Original Art

Stock art, including illustrations, photos, videos, music and digital effects, is existing art that marketers “rent” for a specific use. Some of it is very […]