Those who know me, know I love floating the idea of a blimp for almost any marketing challenge. Of course, this is done tongue-in-cheek, but […]
By now, most people have heard about the Pepsi protest flop. If not, the simple synopsis is that Pepsi’s in-house agency attempted to appropriate the […]
As I sat down for “the world’s best cup of coffee” I considered if I needed “wings” today and should have a energy drink instead.
The higher education industry has been facing a lot of turmoil lately.
Hundreds of for profit colleges have gone out of business, including the recent closing […]
The term Native Advertising has been around for less than a decade and it is still not 100% sure of what it is.
The simple […]
Digital marketing has been siphoning off dollars from traditional marketing vehicles
like television, radio and magazine ads for a long time.
More and more companies are […]