Insight entered the political arena when Mike Huether asked us to develop the marketing components for his mayoral campaign.
A strong sports medicine message was tied to Sioux Falls Surgical Hospital’s ad in local football magazines.
A unique die-cut brochure featured L.G. Everist’s decorative stone products.
Waddell & Reed’s recruitment booklet outlined the characteristics of a successful financial advisor.
A billboard campaign on Missouri highways touted the many ways ethanol makes life better.
A state-wide newspaper campaign for the South Dakota Poultry Industries Association offered up ways to prepare eggs.
Winter magazine ads for Howe Heating & Plumbing promote special values on leading furnace brands.
OMG materials featured questions and question marks, reflecting the service OMG provides.
OMG offers people an opportunity for spiritual mentorship and deep theological discussion.
Insight created a name, tagline, themes and visual identity for OMG: Center for Theological Conversation.
Insight rebranded Brooks Restaurant in Buffalo, MN, as part of redesigning its menu. We upgraded its identity by creating a friendly, family-café image.
For Chicagoland Community Church, Insight provided a new logo, identity materials, website and communications pieces, including unique items such as door hangers, water bottles and Frisbees.
Materials for the DSU 2.0 Capital Campaign included a case statement with an enclosed DVD.
The American Coalition for Ethanol publishes a member magazine, Ethanol Today. Insight designs and produces each issue, reinforcing ACE’s brand and establishing the publication’s authority and credibility.
Each year, the American Coalition for Ethanol releases a status guide on the “state of the state” of ethanol. Insight’s job is to make a large quantity of information easily accessible.
Insight created a capabilities piece with a unique cover fold for Family Connection, a Sioux Falls-based social service organization.
Our graphic design for Family Connection highlighted the circles found in the logo, which symbolize the circles of love families experience through the organization’s services.
Insight created a campaign for the CardioVascular Institute at Faith Regional Health Services in Norfolk, NE. The hospital found a high rate of cholesterol in the population, located in the heart of cattle country.
Insight was asked to make it cool to join Girl Scouts! Our materials for Girl Scouts – Dakota Horizons included print, TV, video, radio, posters and more.
This case statement for Habitat for Humanity South Dakota used a home improvement theme.
Our invitation to the annual banquet for Habitat for Humanity South Dakota continued the painting/home improvement theme established in the case statement.
Detail of the reply form for the Habitat for Humanity South Dakota annual banquet invitation.
Hope Haven, based in Rock Valley, IA, asked Insight to create a brochure with inserts detailing its Traveling God’s Path capital campaign. We also produced a fundraising video for the campaign.
The Hope Haven fundraising brochure focused on the purpose of the capital campaign, which was to remodel its existing service center.
Insight created a children’s book as a holiday gift to clients. Entitled A Classic Christmas Tail, the book was mailed in a container with cheese and crackers. Employees also sold the book, raising money to help several families through the Holiday Clearinghouse.
After a bestseller comes what? Another bestseller! A Classic Christmas Tail 2 was Insight’s second holiday children’s book-combination-gift-and-fundraising-tool. This piece received numerous regional and national awards.
We’ve noticed that some advertising agencies use other design firms to create their identity materials. That idea wouldn’t fly at Insight. Our stationery, note cards and business cards reflect our branding.
Insight’s letterhead, envelopes, business cards and note cards were printed on satiny, lustrous paper. It took weeks for the ink to dry.
When Insight began working with Kilian Community College, the client wanted to change everything but the logo. We created a tagline, visual identity, TV spots, website, social media, print, billboard and radio, along with this viewbook for prospective students.
A new drug and alcohol prevention program of the Lower Brule Sioux Tribe came to Insight for a logo and identity materials. The colors and symbols used convey spiritual meaning.
Lower Brule Counseling asked Insight to develop a methamphetamine prevention campaign targeting children K-6. It included a DVD, brochure, billboard, reminder item and activity book to be used in class. The campaign was strengths-based and culturally appropriate for the Lakota people.
The Lewis & Clark Regional Water System publishes a quarterly newsletter, which Insight designs.
Insight developed the logo and identity materials for the Lewis & Clark Regional Water System, taking inspiration from historical materials.
Insight’s 2009 holiday gift to clients was a board game in which players compete to launch an advertising campaign.
The Missouri Corn Growers Association came to Insight for a new logo, tagline, identity materials, annual reports and website.
The annual report for the Missouri Corn Growers Association communicates with members and reports on the association’s activities for the year.
Part of a complete rebranding, the Office Peeps capabilities piece doubles as a calendar.
Office Systems Inc. in Watertown, SD came to Insight for rebranding and ended up with an identity system that rivals the big box competition.
The majority of Office Peeps’ business comes from catalog orders. Insight redesigned all catalog covers to support the new branding.
Lake Area Technical Institute in Watertown, SD, asked Insight for a new logo, tagline and stationery. The globe symbol is a white-on-white multi-layered embossed die.
Pizza Ranch asked Insight to brand in-store containers of taco sauce, ketchup and other condiments. By making all touchpoints consistent with the brand, Pizza Ranch ensures a rich customer experience.
Insight designed carryout/delivery packaging for Pizza Ranch, extending the Western-themed brand into customers’ homes.
Cans of Pizza Ranch’s special pizza sauce are displayed in restaurants.
Insight developed the Pizza Ranch brand across all media, using a family-friendly Western ranch theme.
To celebrate its 25th anniversary, Pizza Ranch presented a special coffee-table book to all franchisees and owners. Insight designed and produced this historical milestone marker.
Pizza Ranch branding happened at every level – from signage and store design to subtle backgrounds and napkin copy.
Insight created this piece, using the signature Pizza Ranch look, which was provided to prospects considering a franchise. The Pizza Ranch brand essence is conveyed through the weathered look and Western imagery.
Insight was excited to have the opportunity to brand a start-up architectural firm, Perspective. Our design made use of the company’s name and downtown location.
Perspective business cards and stationery featured small holes that were connected to one another by thin rules.
Custom logotype gave Perspective a distinctive, contemporary identity.
The South Dakota Poultry Industries Association asked Insight to rebrand the organization to focus on promoting turkey.
Retro images reinforce Howe Heating & Plumbing’s long history.
Billboards, radio, online and newspaper combined to reach consumers with Howe’s tax credit message.
Digital billboards were the obvious medium for Security First Bank’s Green Checking campaign.
He’s Kilian Community College’s mascot, and he’s changing the way people see the community college.
The new Girl Scouts – Dakota Horizon Council revved up recruitments throughout North and South Dakota.
When you’re introducing a new MRI option: the Open Upright MRI of South Dakota.
Office Peeps’ newspaper launch included ten ads that revealed the new brand.
Howe’s promotional messages change with the season.
New bus benches in town provided a new venue for Kilian’s “simply succeed” message.
Newspaper front page labels with turkey serving suggestions were part of the South Dakota Poultry Industries Association’s awareness campaign.
The South Dakota Synod-ELCA asked Insight to assist with a statewide public relations program. Faith Cards outlined the history and mission of the Evangelical Lutheran Church in America.
Security First Bank’s annual report includes the required financial data, but it also provides a glimpse of the financial institution’s corporate culture.
Security First Bank, located throughout Nebraska and western South Dakota, asked Insight to develop print collateral. We used an environmental theme.
Direct mail for Silverstar Car Wash targeted neighborhood residents who liked their cars and would naturally want to keep them clean.
Cool cars and clever copy made these Silverstar Car Wash postcards so popular some customers hung them on their refrigerators.
Doug Moss, Insight partner, and local author Tom Roberts collaborated on this children’s book, Santa’s Prayer, which was sold to raise funds for Children’s Home Society of South Dakota.
Insight creates themes and all materials each season for the Sioux Empire Community Theatre.
Open Upright MRI of South Dakota asked Insight to announce its entry into the market and help explain its services.
The Open Upright MRI of South Dakota campaign included front page labels. The client used a number of URLs, redirecting visitors to its primary site.
The South Dakota Board of Regents came to Insight for a campaign aimed at high school and tech school students. We named it Flex Factor.
The challenge with the Flex Factor campaign was to drive students to a particular website. Kits were sent to guidance counselors so they understood the service.
This Midco Connections brochure on customer care services targeted the healthcare/medical industry.
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