The marketing world is always in flux. New opportunities to reach an audience are constantly being created and adding to the mediums marketers can use […]
Most marketing people know about Nielsen ratings.
Nielsen is the company that tracks how many viewers/listeners are tuned in to a particular television or radio station […]
In the advertising industry, the term “video” used to refer to “a 30 second spot” or when the budget allowed, it was “a 60 second spot.” Those […]
Online video has come a long way. With almost instantaneous loading and playing, gone are the days of waiting forever to view a website video. […]
Who knew cats were so darn enchanting? YouTube recently announced they receive one billion visits each month. To put that number in perspective, that means […]
The sky is falling! The sky is falling! Or maybe it’s just slipping a little. While tv commercials as a marketing platform are certainly under […]