Have you heard about sonic logos?
Whether you know it or not, you’re exposed to sonic logos all the time. Like a visual logo, a sonic logo is a way to […]
What a COVID holiday shopping season may bring
Pandemic it or not, the holiday season will soon be upon us. For many businesses this is a make or break time. Getting it wrong […]
Are your testimonials illegal?
Before we dive into talking about some legal considerations for the use of testimonials in your marketing material, please keep in mind that this blog […]
Answers to marketing questions
As a group of marketing professionals, the team at Insight Marketing Design spends all day and a fair number of nights thinking about marketing. We […]
More effective content strategy through visuals
Having a visual content marketing strategy as part of your overall digital content strategy can drive more engagement and improve search engine rankings. Whether you’re […]
The end is near for Flash
You really can’t say it was gone in a flash. The Adobe Flash Player has been around for over 20 years. For decades it was […]
What’s happening to brand loyalty?
A pandemic, social unrest, divisive politics and supply chain breakdowns make it seem like things couldn’t get much worse. But recent research indicates for brand […]
Public relations should be in your communication strategy
The Public Relations Society of America defines public relations as “A strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Most […]
Reaching digital natives with direct mail
The Millennial demographic is considered the first generation of true digital natives. This simply means the 26- to 40-year-old age group grew up using computers […]