Agrimar

Insight developed a series of campaigns for Agrimar’s foliar nutrients. The agricultural marketing campaigns targeted almond growers in California, rice producers in the Delta region and soybean farmers in the Midwest. 

Broadcast
Headset, a product directed at rice growers, mixed humor with critical product benefit information,
Campaign, Print & Design
Magazine ads in selected trade publications reached growers as they were making input decisions.
Campaign, Digital Marketing
The product landing page included test results and an interactive dealer locator map.
Campaign, Digital Marketing
Email marketing drove producers to a landing page for additional information.
Campaign, Print & Design
Billboards in California's rural markets reached targeted growers.