CorTrust Bank

A purple balloon is the iconic element in CorTrust Bank’s new marketing campaign. From television and transit advertising to direct mail and newspaper, the financial institution’s aspirational message encourages customers to raise your expectations

Print & Design
Insight Marketing Design relaunched CorTrust's website with deeper content, more functionality and a responsive design in 2015.
Print & Design
Each month a new banker is featured in the campaign.
Print & Design
The ads were strategically placed in local business publications with the goal of reaching business decision-makers.
Print & Design
Each commercial banker selected a key client as the setting for his or her print advertisement.
Broadcast, Campaign
The iconic purple balloon appears in CorTrust's Commercial Banking campaign.
Broadcast, Campaign
A 30-second radio commercial tells multiple stories of how CorTrust raises expectations.
Award Winning, Broadcast, Campaign
This 30-second radio commercial focuses raising expectations among CorTrusts ag banking customers.
Website
The unique visual element, a purple balloon, illustrates how CorTrust helps raise your expectations. The balloon, a 3-dimensional animation, was integrated into the live-action commercial.
Campaign, Print & Design
Newspaper advertising is a key component in CorTrust's annual marketing plan.
Campaign, Print & Design
Large posters with messages about mortgages, personal banking, commercial banking and ag banking are displayed in bank lobbies.
Campaign, Print & Design
Lobby posters offer point-of-service messaging in all CorTrust banks.
Campaign, Print & Design
Transit advertising provides a large canvas for CorTrust's branding message.
Award Winning, Print & Design
A de novo bank launch in Brooklyn Park, MN, began with a direct mail invitation to nearby residents and businesses.
Campaign, Print & Design
Billboards in rural markets connect with CorTrust's ag banking customers.