Dakota Micro builds tough cameras for the world’s toughest work environments. But when it came to bulking up their brand, they looked to Insight to give it the power to overcome bigger competitors.
Film, Brand Development, Graphic Design
Dakota Micro doesn’t mess around when it comes to product testing. This short video was created to introduce their series of attempts to destroy their cameras with everything from explosives to microwaves.
Tradeshow Materials, Experiential Design, Photography
Visually arresting and intriguing, this tradeshow display has potential customers focused on Dakota Micro cameras.
Point of Sale, Graphic Design, Structural Marketing
This attention getting retail display features product information and is made of metal to provide a hands-on demonstration of the strength of Dakota Micro’s magnetic camera bases.
Branding, Wearables and Graphic Design
When your product testing includes blowing your cameras up you want people to know. This fun T-shirt was designed as a long lasting reminder of how rugged Dakota Micro cameras really are.
Digital Design, Programming, Website Development
Big, bold and impactful – the Insight-designed website for Dakota Micro focuses on the company’s ability to provide customers the toughest back-up and surveillance cameras available.
Art Direction, Print Advertising, Media Placement
When you’re this tough, your ads should be too. This print ad goes right for the jugular while featuring product benefits in a memorable and amusing way.
Logo Design, Branding
The new Dakota Micro logo designed by Insight Marketing Design features a shutter icon to link the brand to its line of backup and surveillance cameras.
Graphic Design, Collateral, Photography
When it comes to cameras, Insight is a big believer in showing people what they’re going to see. While understanding focal lengths and field of views can be tricky, we made it simple with this graphic-heavy lens selection guide.
Digital Marketing, Design, Online Media Placement
A combination of a strategic Google Adwords campaign and industry specific digital display ads were utilized to target key demographics and drive website visits.