High Plains Library District

Located in Greeley, CO, High Plains Library District asked Insight to develop a campaign to change the way people think about libraries. The public awareness program includes a multi-media campaign consisting of television, radio, billboards and posters. The inspiration for the campaign came from the library’s mission statement: connecting communities to information, inspiration and entertainment for life. We called the campaign “Where do ideas come from” – and answered that question with: “the library!”

Broadcast, Campaign
Insight combined live action video with 3-D animation in this 30-second commercial.
Broadcast, Campaign
The broadcast campaign included radio and television, answering the question, "Where do ideas come from?"
Campaign, Website
Insight designed a user-friendly site for High Plains Library District. The library's website if often the main touch point for patrons.
Campaign, Print & Design
The billboard campaign employed emotional images and messages.
Campaign, Print & Design
High Plains Library District's billboard campaign was developed in response to potential budget cuts to public services.
Campaign, Print & Design
A series of four billboards helped create awareness for libraries.
Campaign, Print & Design
Insight Marketing Design created a billboard campaign that encouraged people to think of libraries in new ways.