Lake Area Tech

An on-campus sculpture was the inspiration for a new logo and identity materials intended to portray a more contemporary look and attitude for the two-year community college. Education recruitment materials position the school as a cutting-edge tech school that prepares students for a global world.

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Award Winning, Brand Development, Broadcast, Campaign
Take a look at a recruitment TV spot that captures the determination and focus that is common in Lake Area Tech students.
Brand Development, Campaign, Non-Traditional, Print & Design
An oversized poster was designed by Insight to be hung in high school guidance counselors offices as a reminder of Lake Area Tech’s national ranking.
Brand Development, Campaign, Print & Design
Insight created a series of mailers that reminded prospective students of the value of a tech school education.
Brand Development, Campaign, Print & Design
This rugged, unique looking magazine ad highlighted Lake Area Tech’s unique advantages.
Brand Development, Campaign, Print & Design
A 2015 college view book that doesn’t look like any other college view book was the perfect solution for the college that doesn’t look like any other.
Award Winning, Broadcast
The "Big Skills" television commercial serves up an exciting future from Lake Area Tech grads.
Broadcast, Campaign
The original illustrations were animated and used the school's original music in a series of 30-second television spots.
Brand Development
The school's musical signature includes multiple cuts, including full sings, full instrumentals, donuts and other versions.
Brand Development
An on-campus globe sculpture was the inspiration for Lake Area Tech's new logo and brand identity.
Award Winning, Print & Design
A series of original illustrations represent the school's primary programs.
Brand Development
The logo in Lake Area Tech's identity package features a multi-layer emboss/deboss technique.
Campaign, Print & Design
A series of three billboards create awareness for Lake Area Tech throughout eastern South Dakota.
Award Winning, Campaign, Print & Design
Lake Area Tech's latest recruitment campaign uses a travel journal theme for the view book and other print collateral.