Meter Fishing

Meter Fishing Tackle was a marketing firm’s dream client: a well-respected company producing a full line of great products in need of professional marketing services. After customer analysis, competitor analysis and target market analysis, Insight implemented a long-term positioning strategy. The first stages are complete with website and catalog design, product photography and some minor restructuring of their product lines. 

As the catalog says, “Let’s go fishing together.”

Website
Meter Fishing's new website is a critical element in the company's brand.
Award Winning, Print & Design
Insight shot original photography of the fishing gear in order to better showcase each product's attributes.
Award Winning, Print & Design
Meter Fishing's catalog is sent to dealers, sporting goods stores and retailers throughout the Midwest.