Scherer Inc. produces dependable equipment, including mill rolls and silage processors, that are vital to producers and food manufacturers. They chose to work with Insight Marketing Design because they knew they could count on us to produce more customers because, after all, that’s how we roll.
Graphic Design, Photography, Magazine Advertising
Ad 1: Getting people to remember an unusually named company can sometimes be a challenge. We looked at it as an opportunity. Each ad in this campaign plays off the double “erer” in the client’s name to make the ads unexpected and thus memorable.
Ad 2: A big promise was leveraged in this execution to make the point that Scherer kernel processors can handle even the biggest loads. Different shades of red were used to make the ad pop while also giving the image depth.
Design and Tradeshow displays
Bold and attention getting, these banners feature engaging original photography, bright colors and engaging headlines to ensure every tradeshow is a successful one.
Photoshop work and branding
Insight PhotoShop experts took a photo of a well-used truck with an old logo and updated it with the client’s new logo–and also removed miles of road dirt. Next we took the image out of the parking lot it was photographed in and placed it in motion on the open road, adding the proper lighting and perspective to create a dramatic image.