Sioux Falls Federal Credit Union

The goal of the Sioux Falls Federal Credit Union marketing campaign, “Better U,” was to communicate the difference between banks and credit unions.The positioning was employed in the credit union’s personal and commercial campaigns. Television, billboards, print materials and signage explain why “Better is Smart,” “Better is Good Business,” and “Better is the Key.” 

Award Winning, Broadcast, Campaign
Not your average bank commercial.
Award Winning, Broadcast, Campaign
Live action talent interacted with 3-dimensional graphics in the Better U television campaign.
Campaign, Digital Marketing
Insight created a Facebook campaign to increase the credit union's online audience.
Campaign, Print & Design
Print advertising targeted younger demographics with Sioux Falls Federal Credit Union's digital products.
Experiential
The Better U campaign provided a platform for promotions.
Experiential
In-bank signage provided brand consistency and messaging.
Brand Development, Campaign
Insight created a unique brand and positioning line for the Better U campaign.
Campaign, Print & Design
Commercial banking print ads targeted business owners in local business publications.
Campaign, Print & Design
A series of newspaper and magazine ads provided consistent messaging and branding.
Campaign, Print & Design
Mortgage lending was a key component in the Better U campaign.