Sioux Falls Surgical Hospital

Smaller, independent healthcare facilities need to use a “big voice” in marketing. The Sioux Falls Surgical Hospital’s campaigns took a non-traditional approach to healthcare advertising with patient-focused messages and even humor. 

Broadcast, Campaign
The goal of this radio campaign was to create awareness that patients could choose Sioux Falls Surgical Hospital for sports injury treatment.
Broadcast, Campaign
Insight wasn't afraid to use humor in the hospital's radio campaign.
Broadcast, Campaign
A radio campaign focused on some unusual "sports injuries."
Campaign, Print & Design
Simple graphics immediately communicate the message of the print ad.
Print & Design
Insight used smart, clean design in the hospital's print collateral.
Campaign, Print & Design
Differentiating itself from the larger hospitals was a key goal in the hospital's marketing strategy.
Campaign, Print & Design
Familiar medical instruments are integrated into a series of print ads.