SD Department of Public Safety

Branding & Identity Management

The South Dakota Department of Public Safety wanted their many departments to come together under a unified brand voice and identity. We were able to accomplish that with a new identity including logo, identity package and website that houses all of the departments in one convenient place.

Brand Development, Print & Design
Insight Marketing Design created a logo for the South Dakota Department of Public Safety. Blue and gray tones were used to convey a feeling of safety combined with subtle references to police, fire and highway safety imagery in the letter forms.
Brand Development, Print & Design
After the logo was developed, a unified brand was carried through a complete identity package including letterhead, business card and envelope.
Brand Development, Website
The South Dakota Department of Public Safety organized all of their departments under This provides a central place for visitors to efficiently find the department they need.