South Dakota Governor’s Office of Economic Development

Safe to Save – Use E15

The South Dakota Governor’s Office of Economic Development hired Insight Marketing Design to develop a campaign to increase awareness that E15 is a safe blend of ethanol fuel for all vehicles 2001 and newer. Increased consumer confidence in the fuel, in turn, helped increase sales for South Dakota fueling stations as well as economic development for farmers across the state who grow corn to support ethanol production.

Brand Development, Campaign, Experiential, Print & Design
Billboards across the state of South Dakota created awareness among South Dakota drivers to use E15 in their 2001 and newer vehicles.
Brand Development, Campaign, Experiential, Print & Design
A custom illustration of a friendly corn family was created to help make the connection in the consumer's mind.
Brand Development, Campaign, Experiential, Print & Design
Pump toppers created consumer awareness during fueling.
Brand Development, Campaign, Experiential, Print & Design
Fillboards were utilized directly at the point-of-purchase to educate consumers.