South Dakota Poultry Industry Assn

Sure, everyone eats turkey at Thanksgiving. But what about Christmas and Easter? The SD Poultry Association’s food industry marketing campaign repositioned “the perfect protein” for anytime…Christmas, Easter and summertime!

Television, print and online media, along with the website, have increased turkey consumption throughout the year.

Broadcast, Campaign
A radio campaign positioned turkey as the holiday meal that will have everyone singing your praises.
Brand Development, Print & Design
The new identity package presented a clean, professional image -- with a smile. Gobble, gobble, gobble.
Each month Insight adds another delicious turkey recipe to the TurkeyAnyDay website.
Campaign, Print & Design
Print ads are placed in women's magazines.
Brand Development
The association's new logo combined a custom icon and word mark to create a fresh, warm brand.
Print & Design
Insight Marketing Design created original illustrations for each of the Poultry Association's campaigns.