South Dakota Wheat

Growing a Brand

Insight developed a refreshed brand for three entities: South Dakota Wheat, South Dakota Wheat Commission and South Dakota Wheat Inc. The three groups work together on behalf of South Dakota’s wheat producers. The new family of logos are showing up at conferences, trade shows and ag-related events. 

Print & Design
Celebrating 125 years, the SD Wheat Commission's annual report looks back with historical imagery -- and looks forward with statistics and state-of-the-industry information.
Print & Design
Direct mail introduced the refreshed brand to South Dakota farmers.
Brand Development
A family of three logos represent South Dakota's wheat growers.
Brand Development, Print & Design
The South Dakota Wheat Commission's new identity package was printed on a natural paper stock.
Experiential
Insight created a tradeshow booth backdrop featuring the new South Dakota Wheat identity.