Tangent

A new product and a new brand. Insight created a logo and introductory video for the ICE desktop interface, a revolutionary way to share information. The video features a 3-D illustration of the new product. 

Broadcast
Because the introductory video was produced before the product was ready, Insight relied on animation to communicate ICE's benefits.
Print & Design
A 3-dimensional image so precise that it could be a photo -- but it's not.
Brand Development
The family of logos were designed to work in both print applications and digital environments.