ECCO, Inc., a 40-year-old organization that serves adults with disabilities, contacted Insight for a complete rebranding. The organization wanted a new brand image that reflected its mission to help people live full and fulfilling lives. Insight created a new name, logo and branding package and marketing materials, which capture the energy and focus of both the employees and the people they serve.
Video, TV & Radio
This uplifting, long-form video was created featuring clients and employees of Valiant Living. It was developed for community presentations and online usage as an introduction to what Valiant Living is all about. Take a look -- it’s sure to put a smile on your face.
Experiential Design, Graphic Design & Illustration
Insight utilized the original photography shot for Valiant Living’s website and collateral material to bring the new brand to life within the facility. These large framed images feature actual clients and supportive messages.
Insight created a vibrant name: Valiant Living, to reflect the organization’s zest for life. A new logo featuring a bird taking flight continued the story of how the hopes of the people they serve can take flight. The tagline succinctly sums up the two key benefits this wonderful organization provides.
Brand Development, Graphic Design & Illustration
Valiant Living business cards, letterhead and envelopes were created to express the positive approach and energy they bring to their mission. A die-cut hole is featured in this material to provide a memorable device that signifies the unlimited potential every person has.
Graphic Design & Illustration
This engaging and informative brochure features engaging photography of many of Valiant Living’s clients.
Insight developed a responsive, mobile-friendly website for Valiant Living, featuring original photography. The website tells the uplifting story of this organization, while also providing important information about available services for people with disabilities.