Services

As a full-service advertising agency, Insight approaches each project as a unique marketing problem.

 

Because we work in every medium, from web to print and broadcast, we are able to look beyond specific projects to the bigger picture. Insight works best when we partner with clients and together build a relationship of trust, growth and success.

 

MARKETING RESEARCH
Insight uses research to illuminate key information on your target, product, services or to provide benchmarking. We investigate national, regional or local data, perform on-site surveys and competitive analysis, and design and implement primary research.

 

STRATEGIC PLANNING
Strategy is ground zero at Insight. Every line, word and pixel support the strategy that will deliver the absolute best results for our clients.

 

BRANDING
OK, so it sounds like we’re geeks…but we really love the thinking and activity that goes into branding and rebranding. In fact, we’d rather work on logos, names, taglines and identity materials than do almost anything. Except eat chocolate. And luckily, we can do that at the same time.

 

CAMPAIGN DEVELOPMENT
Insight excels in helping you shape your campaign strategy, messages and parameters – and then coming up with the Big Idea. We’ll show you how the idea unfolds in each medium so that frequency and reach are maximized.

 

PRINT DESIGN & PRODUCTION
Our print work, created by our award-winning, on-staff designers, includes everything from ads to brochures to packaging. It’ll just plain knock your socks off. Or, if you don’t wear socks, your flip-flops. In fact, our print has been known to make toenail polish slide off.

 

MEDIA PLANNING & PLACEMENT
Great messages don’t work unless they get where they’re supposed to go. Insight’s experienced media team knows how to find your target market where they eat, drink, live and breathe.

 

WEBSITE DESIGN & DEVELOPMENT
One of the reasons you want Insight to create your website is that we don’t just do websites. To us, your website and online advertising fit into a bigger marketing picture and should work with other marketing materials. The other reasons you want us to create your site have to do with exceptional quality, creativity, expertise and functionality.

 

SEO & SEM MANAGEMENT
If you’re going to have a website, you’ll need to make sure people find it. Insight uses Search Engine Optimization to drive organic search traffic to your website; we’ll create, measure and refine your SEO strategy along the way. Search Engine Marketing helps your target find your site when they’re in the right frame of mind to hear your messages. Both SEO and SEM are easily measurable.

 

SOCIAL MEDIA DEVELOPMENT
Insight frequently uses social media to help meet client goals. It’s a medium that allows precise targeting and provides comprehensive metrics. It also encourages clients to interact with customers, build relationships and take advantage of existing networks.

 

TV, VIDEO & RADIO PRODUCTION
Insight’s broadcast, like all our work, is carefully created to slice through the clutter and communicate your messages – on-strategy, on time and on budget. We have strong in-house capabilities that cut costs and improve product quality.

 

ILLUSTRATION
Doug Moss, which rhymes with boss, is an award-winning illustrator in addition to being one of Insight’s principals. His specialty is not having a specialty. In other words, he’s an incredibly versatile illustrator who uses any number of different styles.

 

PUBLIC RELATIONS
It’s said that 50% of the news is “earned media,” or PR. That breaks our hearts just a little, but for our clients it means huge opportunity. Today, public relations takes many shapes and forms. Combining industry knowledge with showmanship, we can get you into the spotlight.

 

EXPERIENCE DESIGN
It could be your lobby. Trade show booth. Display. Vehicles. Your brand should be consistent, no matter how it’s experienced. Insight can make your brand into a three-dimensional experience to be relished. Not good enough? We’ll make it four- or five-dimensional.

 

NON-TRADITIONAL MARKETING
When our clients need something show-stopping to get noticed – and when it’s appropriate for the brand and the target – Insight delights in creating non-traditional media.