June 2012

Same old story on the newest frontier?

Social Frontier

Recent Facebook research indicates that the traditional advertising approach to crafting a message also works best on social media sites.

The study revealed ads that adhered to traditional advertising fundamentals, like a focused message, relevancy to the brand and a reward for the consumer’s time, returned the best results.

Not really an earth shattering revelation. Because, underneath even the traditional advertising approach lies the universal truth that people don’t like ads, but they love a good story. Regardless of medium, it all comes down to effective story telling. A narrative that engages and rewards the viewer will leave a lasting impression. The challenge with today’s digital media is not the fundamentals but how to tell an interesting story with a tiny picture and very few words. Those who surmount that challenge will reap the rewards.

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