Insights:Happy Birthday Facebook – Take Time to “Look Back”!

It doesn’t seem possible that Facebook is 10 years old today. To celebrate the occasion, Facebook created a new “Look Back” feature that allows users to view a one-minute video of your personal time on Facebook. It is customized for each individual and includes activity from when you first joined Facebook as well as your most liked posts. I encourage you to click the link below and visit memory lane of your time on Facebook. 

https://www.facebook.com/lookback

Mark Zuckerberg, creator of Facebook, shared a post on his timeline to commemorate the occasion.

“Today, social networks are mostly about sharing moments. In the next decade, they’ll also help you answer questions and solve complex problems.”

I don’t know about you, but I’m excited to see what the next ten years hold.

Just yesterday, Facebook released a new app that could be a new and more fun way to experience Facebook. The new app titled Facebook Paper can also be used as a news app allowing users to access content from categories they select such as Tech and Family Matters.

The new app is free and is currently only available to download on iOS in the United States. When you launch the app, you get a brief tutorial on how to use it which is helpful because it is very different than the traditional Facebook app. The app is designed to showcase a larger image on the top with the bottom half displaying 2 to 3 images that you can expand to view one at a time. The flipbook functionality is a fun user experience and makes viewing your Facebook feed more interesting than the traditional app.

A few other items about Facebook Paper:

• It is currently ad free
• It gives your Facebook feed and content feeds a feeling of storytelling
• Users have the ability to receive Facebook notifications from the Paper app
• You can save articles to read by “Saving them for Later”
• You can turn on or off the functionality to autoplay videos

This app is tough to find in the app store, so we are providing a direct link to download it.

What do you think about Facebook Paper? And how long do you think the app will remain ad free?