September 2020

How do consumer insights guide marketing decisions?

Consumer insights go beyond expected consumer motivators such as price, location or function to unearth the deeper emotional reasons for purchasing behavior. A consumer insight can relate to how a product makes a person feel, what the decision stands for or even what they feel it says about them. A simple way to look at Insight’s insight-based marketing approach is that we help consumers make the emotional connection to a product or service.

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