What goes into making a good website?

Extensive strategy goes into making a website – from color scheme, design and layout to behind-the-scenes programming and functionality.  Navigation structure, code structure, SEO, content format – everything plays a part in how well your website performs. 

Your website is one of the first (and sometimes only) touchpoint you have with a potential customer, and as such needs to instill an immediate level of confidence so the consumer is willing to interact with, and purchase from, your brand. 

Insight Marketing Design has a proven history of creating websites that work. We have ongoing maintenance plans if you don’t have the time needed to make updates to your website. However, we make it a point that every website we create has a user-friendly CMS (Content Management System) that allows our clients to make their own website updates.