To ensure the best return on your marketing investment, you will want to create a social media marketing strategy that identifies your audience and the appropriate messaging for both the audience and platform. Next you set up a business account on the social media channels you will be using, determine a budget that aligns with your goals, select an audience, monitor the results, and make periodic adjustments to optimize your efforts.

The fluidity of social media marketing requires constant attention, which is why many advertisers choose to work with social media marketing experts like Insight’s digital team. If you have more questions about digital marketing please send us an email and we’ll be happy to assist you.