In reality, anytime you feel like your marketing agency is not providing you value for your marketing investment, does not consistently bring you new ideas or regularly offer new solutions, is a good time to consider changing your agency. This is especially true during the economic challenges the pandemic has brought.
Being forward-thinking and flexible to new approaches can make all the difference in what condition a business will emerge when the crisis has passed. Considering how much and how quickly the pandemic has shifted business to the Internet, working with an agency that does not offer seamless integration of traditional marketing and digital marketing capabilities may also warrant a possible change. Whether during a pandemic or not, you should look at your marketing agency as a partner. If that relationship does not exist with your present agency a change may be beneficial both now and in the long run.