An old, outdated, or poorly functioning website creates doubts in consumers’ minds. Items such as incomplete or poorly presented information, non-working links, dated imagery and poor user experience are often considered signs that a company cannot be trusted. This is very risky to a business considering their competitors are just a click away.
Even sites that appear professional in appearance and function can lose business without a comprehensive strategy to drive site visits through SEO, SEM or online marketing.
For many businesses a website may be the only, or most frequent, touchpoint with consumers and the image it portrays can make the difference between gaining or losing business.