It’s easy for businesses to become complacent about which marketing channels they rely on. But your customers’ typical behavior patterns may have changed during the pandemic. Understanding how your target market is using the variety of traditional marketing and digital media options during the pandemic may offer new opportunities to reach them. This shift in behavior may be overlooked by your competitors, which could result in your messaging being viewed in a less cluttered environment. All of these factors make now an ideal time to review the mediums you’re using to reach your target market.