SDCareerLink Campaign
Branding • Advertising • Collateral
The Nutshell
The South Dakota Department of Social Services combined three employment assistance services into one master program and asked us to create the new name and visual branding.
The Light Bulb
A motivated audience would respond better to “hand up” branding vs. “hand-out.”
The Work
After settling on a name that reflected the organization’s mission to connect people with meaningful careers, we developed high-energy visual brand elements to carry the mood and momentum. Messaging was resourceful, respectful, and made sure to put consumers first.
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