What are brand stories?
A brand story is a narrative of where your company came from, what challenges you’ve faced, what your mission is and why people should care.
The value of crafting and sharing a powerful brand story is that, when done correctly, it allows consumers to relate to your brand on an emotional, more human level and makes them feel good about choosing your business or products.
Connecting on a deeper level
Every brand has a story. Below are just a few examples of the ones we’ve helped tell.
A better way to save lives is a story everyone can get behind. Insight’s new look and positioning for Rosenbauer made this historic manufacturer relevant for today’s needs.
The story of farming started with the dawn of civilization. For ORO Agri, Insight updated the story to make it relevant for today’s agriculture industry.
A revolution in freshness for school food service is a story that never gets stale. Insight serves up marketing for this client that feeds K-12 schools and school districts hunger for better.
Creating the next generation of essential workers is a story that takes on epic proportions. Insight drove recruitment for Lake Area Technical College by understanding what many kids were looking for from a college.
Like great healthcare, great stories also translate in any language. For Center for Family Medicine’s large immigrant patient base understanding was a key part of the message.