The Digital Strategist at Insight works directly with the Account Service team and the Creative Director to concept and produce digital strategies, for both organic and paid media. They need to know how to develop a brand message that may be used on a variety of digital platforms.
A Digital Strategist must have the ability to recognize insights and develop solutions to help our clients reach the next level in their online marketing efforts. The ability to produce graphics and written ads is a plus, however they are supported by a full copywriting and design team.
The Digital Strategist occasionally meets with clients to explain strategies, so the ability to communicate the details and present the work to the client is necessary.
Desired Skills & Experience:
3+ years of experience working with search engines and digital advertising platforms
Knowledge of general capabilities of the web and ability to keep up with ever-changing platforms
Demonstrable pay-per-click experience and analytics tools knowledge
Excellent understanding of major marketing channels
Experience with SEO and content management systems is ideal
Digital marketing certifications from Google preferred
Insight is located in Sioux Falls, a growing city in the eastern side of South Dakota, which is consistently ranked in various lifestyle reviews as a top city for young professionals, top small city for business, top 100 places to live, and most affordable US cities.