Case Study – Dakota Roots
Leveraging Warm Holiday FeelingS
Industry: Government
Project: Holiday Awareness Campaign
Results: 1,437 new web visitors in 8 weeks
Marketing insight:
The “Home for the Holidays” campaign was an 8-week South Dakota Department of Labor initiative to bring qualified workers into the state’s labor force. The holiday season is a time when former residents return to visit family. Insight tapped into the positive emotions tied to memories of living in our state to increase recruitment.
