Heartland Health Resource Center
Health Safety shouldn’t get lost in translation
Project: Pandemic marketing program
Results: Increased health safety awareness in non-English speaking populations
In response to the unmet needs of primarily immigrant communities, Insight worked with a non-profit healthcare client to develop consumer information marketing that presented COVID-19 prevention guidance. The marketing program elements were designed in a format that is easily converted to a wide variety of languages. The video was produced and promoted to demonstrate the importance and proper method of washing hands. Hand washing has been a top recommendation by the CDC to combat the spread of COVID-19.