Science Says Ads Make Us Happy!
A new empirical study, authored by David A. Griffith of Texas A&M University and otherprofessors from other respected universities found advertising makes people happy! Perhaps […]
Who Owns “THE”?
You’d be forgiven to think a word so commonplace as “the” couldn’t be trademarked. You’d also be wrong. Ohio State University has just become victorious […]
A Super Opportunity for Booze!
If you’re a regular NFL Super Bowl viewer you may have noticed that Anheuser-Busch has dominated the commercial space. They certainly have produced some funny […]
A Charitable Outreach That Really Makes You Feel
It’s a common refrain in marketing that the best nonprofit donation efforts make people feel something. At Insight, we took that approach literally for Dakota […]
The rise (again) of the QR Codes
Just when it seemed QR codes had faded off into the sunset, they have reasserted themselves in a major way. For those who need a […]
What you should know about Americans with Disabilities Act (ADA) website compliance
In 2010, the U.S. Department of Justice passed the Americans with Disabilities Act Standards for Accessible Design, mandating all electronic and information technology, like websites, […]
Land More Customers with Landing Pages
A landing page is a web page that focuses on a specific topic and is separate from your homepage. Typically landing pages are created as […]
TikTok’s 2nd Largest User Group Surprises Many
TikTok is an app that is used primarily for creating and sharing very short videos. The ease of adding music and uploading a video has […]
Is this a dream come true for marketers?
A handful of major companies are presently working with scientists to “engineer advertisements into willing consumers dreams.” Yup, dream-vertising may be the next big thing. […]