A Brief Overview of OTT Marketing
Over The Top media (OTT) is any streaming service that delivers content over the internet. That includes companies like Netflix, Hulu, Spotify and many others. […]
Are Emojis the Universal Language?
We all have our go-to emoji. The one you toss on a text, post or email to ensure the person seeing it understands your meaning. […]
Traditional ads vs digital ads
With the ever-growing proliferation of digital marketing, it’s only natural for marketers to wonder if going all digital is the smart move. Digital offers flexibility […]
Radio ratings return to Sioux Falls
Most marketing people know about Nielsen ratings. Nielsen is the company that tracks how many viewers/listeners are tuned in to a particular television or radio […]
Lights, Camera, LinkedIn
LinkedIn, the business side of social media recently launched In-Stream Video on their site. Starting with 500 influencers as a test run, this new video […]
Say what? Facebook’s Multilingual Composer
The recent announcement of Facebook’s upcoming wide release of its Multilingual Composer should have caught marketers’ ears. Facebook’s Multilingual Composer allows for the automatic translation […]
Google Product Forum Points to a Mobile-First World
Google’s commitment to multi-screen advertising took several steps forward this week with the announcement of upcoming product enhancements, revealed at the Google Ads & Analytics Keynote […]
Mobilegeddon: The Sequel
The need for businesses to ensure cross-device compatibility for their online presence was recently given a new urgency. On March 16, Google announced on […]
Google Updates – “They’re at it again.”
Even in the fast-paced world of tech, Google is something of a standout. Changes to both paid and free products come regularly and usually without […]