For many, now is the time.
The economic impact of COVID-19 has been widespread, but not really predictable. With millions unemployed or furloughed, we would expect purchasing of lifestyle items to […]
Keep smart solutions close at hand.
Over the past five months Insight has sent 20 Marketing During a Pandemic tips to marketers to help you better weather the ongoing COVID-19 crisis. […]
Don’t become a pest.
It’s understandable that many businesses have been operating in panic-mode. Sales are down! People aren’t spending money! There’s no end in sight for the battered […]
Do new
In addition to heightened anxiety, doubts and confusion, the COVID-19 crisis has also brought a tsunami of boredom. So many of the common things people […]
Aspiration is still viable.
Before the pandemic hit one of the most powerful strategic marketing tones to adopt was aspirational. Messaging that made so much feel attainable and empowered […]
Share your know-how.
Thanks to the seemingly never-ending pandemic restrictions many people are still stuck at home. Unfortunately many are also out of work or working less than […]
The show can go on.
By now we’re all used to live business events being canceled due to the pandemic. Trade shows, large meetings and even interoffice gatherings have been […]
Adapt classic marketing approaches.
Getting your business name and logo in front of as many people as possible, in a positive way, has always been a standard marketing technique. After […]
Get smarter.
For a lot of businesses, the pandemic has reduced the workload of some or all of their employees. This means it can be difficult to […]