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Clearly Creative

The post-pandemic marketing question

May 5, 2020   |   Categories: Crisis communications, Marketing Insights

It may seem premature to discuss what we’ll all be doing after the COVID-19 crisis while we’re still huddled in our homes. But the truth […]

Marketing During a Pandemic:
Choose your words carefully

May 5, 2020   |   Categories: Crisis communications, Marketing Insights

In addition to upending lives and dramatically changing how companies do business, the pandemic has also turned many words normally used in marketing into potential […]

Marketing During a Pandemic:
Employees should be top of mind

May 1, 2020   |   Categories: Crisis communications, Marketing Insights

For many companies, employees working remotely is a completely new experience. Adapting to this new arrangement will take some time and effort, but done correctly […]

Marketing During a Pandemic:
Provide clarity on social media

April 28, 2020   |   Categories: Crisis communications, Marketing Insights, Social Media

There is a lot of confusion about what businesses are doing during the COVID-19 crisis. Are you open? Are you closed? Have your hours changed? […]

Insight introduces “Marketing During a Pandemic” newsletter

April 20, 2020   |   Categories: Crisis communications, Marketing Insights

The key to success is being proactive. This is even truer during the worldwide crisis that we’re all experiencing. COVID-19 has upended business as usual, […]

Digital marketing practices during COVID-19

March 26, 2020   |   Categories: Crisis communications, Digital Marketing, Marketing Insights

We think everyone can agree the world has changed. The sudden appearance of this pandemic has taken everyone by surprise and with this new reality […]