Marketing with white papers
White papers can be a powerful tool for a brand by attracting attention to your product or process and establishing your organization as an expert […]
Watchdog Consumerism: Will this go on your brand’s permanent record?
Insight Marketing Design’s “1-minute COVID-19 marketing tips” e-newsletters recently shared some great community initiatives our clients are doing to help out and give back during […]
Marketing During a Pandemic:
It’s a good time to do good
By now you have probably noticed that many brands are stepping up during the pandemic to provide help and relief to people in a variety […]
Marketing During a Pandemic:
It’s ok to smile :-)
While the news continues to bombard us with dire warnings and reports about the economy and COVID-19, it may seem inappropriate for brands to take […]
Marketing During a Pandemic:
Review what you’re not doing
It’s easy for businesses to become complacent about what marketing channels they rely on. Typically the decisions are based on audience research and what has […]
The post-pandemic marketing question
It may seem premature to discuss what we’ll all be doing after the COVID-19 crisis while we’re still huddled in our homes. But the truth […]
Marketing During a Pandemic:
Choose your words carefully
In addition to upending lives and dramatically changing how companies do business, the pandemic has also turned many words normally used in marketing into potential […]
Marketing During a Pandemic:
Employees should be top of mind
For many companies, employees working remotely is a completely new experience. Adapting to this new arrangement will take some time and effort, but done correctly […]
Marketing During a Pandemic:
Provide clarity on social media
There is a lot of confusion about what businesses are doing during the COVID-19 crisis. Are you open? Are you closed? Have your hours changed? […]