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Clearly Creative

Marketing with white papers

June 22, 2020   |   Category: Marketing Insights

White papers can be a powerful tool for a brand by attracting attention to your product or process and establishing your organization as an expert […]

Watchdog Consumerism: Will this go on your brand’s permanent record?

June 3, 2020   |   Category: Marketing Insights

Insight Marketing Design’s “1-minute COVID-19 marketing tips” e-newsletters recently shared some great community initiatives our clients are doing to help out and give back during […]

Marketing During a Pandemic:
It’s a good time to do good

May 26, 2020   |   Categories: Crisis communications, Marketing Insights

By now you have probably noticed that many brands are stepping up during the pandemic to provide help and relief to people in a variety […]

Marketing During a Pandemic:
It’s ok to smile :-)

May 19, 2020   |   Categories: Crisis communications, Marketing Insights

While the news continues to bombard us with dire warnings and reports about the economy and COVID-19, it may seem inappropriate for brands to take […]

Marketing During a Pandemic:
Review what you’re not doing

May 12, 2020   |   Categories: Crisis communications, Marketing Insights

It’s easy for businesses to become complacent about what marketing channels they rely on. Typically the decisions are based on audience research and what has […]

The post-pandemic marketing question

May 5, 2020   |   Categories: Crisis communications, Marketing Insights

It may seem premature to discuss what we’ll all be doing after the COVID-19 crisis while we’re still huddled in our homes. But the truth […]

Marketing During a Pandemic:
Choose your words carefully

May 5, 2020   |   Categories: Crisis communications, Marketing Insights

In addition to upending lives and dramatically changing how companies do business, the pandemic has also turned many words normally used in marketing into potential […]

Marketing During a Pandemic:
Employees should be top of mind

May 1, 2020   |   Categories: Crisis communications, Marketing Insights

For many companies, employees working remotely is a completely new experience. Adapting to this new arrangement will take some time and effort, but done correctly […]

Marketing During a Pandemic:
Provide clarity on social media

April 28, 2020   |   Categories: Crisis communications, Marketing Insights, Social Media

There is a lot of confusion about what businesses are doing during the COVID-19 crisis. Are you open? Are you closed? Have your hours changed? […]