Frequently asked questions About Insight Do you do creative work for nonprofits? How can we afford good marketing? What should my budget be, or how much does marketing cost? Do you bill for creative work before it is completed? What is your creative process like? Branding / Marketing Isn’t a brand the same thing as a logo? Why there is more to it than just an icon. What makes a good logo? What is a brand story? Why would I want a brand story? Why brand stories work. How do I know if my marketing is dated? Is it time for a marketing overhaul? Are Sales and Marketing the same thing, or handled by the same person? Are you marketing to the right audience or demographic? Marketing Methods and Techniques How do consumer insights guide marketing decisions? What performs better – online or traditional marketing? How do you make a company stand out from their competition? Do you guarantee results? Media Buying, Negotiation and Placement Why is working with an experienced Media Buyer a smart marketing strategy? What are the advantages of utilizing a media planner/buyer? Online & Social Media Marketing (Digital Advertising) Why should a company run online and social media marketing campaigns? What is SEO and why is it important? What is SEM and why is it important? What is the best social media platform for my business? What’s the ROI on social media? What is PPC and how much does it cost? Why do ads seem to follow me around the Internet? Does a company need to be active on all the social media channels? How often should my company post on social media? How do I advertise my business on social media? Video, TV, Radio & Print (Traditional Advertising) Is traditional marketing dead? Why print and broadcast still matter. Website Design and Development Is your website hurting your business? If you build it (a website), will they (customers) come? How does a company get started selling products online? What goes into making a good website? How long does a website “last”? Working with an Advertising Agency How can a full-service advertising agency supplement the skills of an internal marketing team? What value does a full-service agency bring?