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Clearly Creative

FAQ:How do consumer insights guide marketing decisions?

Consumer insights go beyond expected consumer motivators such as price, location or function to unearth the deeper emotional reasons for purchasing behavior. A consumer insight can relate to how a product makes a person feel, what the decision stands for or even what they feel it says about them. A simple way to look at Insight’s insight-based marketing approach is that we help consumers make the emotional connection to a product or service.

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